There’s been an ongoing trend in the digital industry. Many digital strategists are seeing a gradual shift on online searches. What’s even more is search engines are also noticing the change on visitor trends in the recent years. As compared to before,it is right to claim that mobile is steadily dominating the online searches. This is in fact the very reason why Google also rolled out the mobile-first update,hence,the appearance of mobile SEO. However,with all that’s going on,many are still unsure on how they must go on about this.
While mobile has made quite an impression to users and search engines,you probably have questions as to why you have to do it. To answer that,here’s a list of reasons why you need mobile SEO.
Most Users Are Mobile Users
It is said that almost 70% of searches are coming from mobile. As smartphones continue to takeover,it only makes sense that businesses must take advantage of this growing market. The most effective way to do that is to ensure that your business website is optimized for mobile search. To reach out to this audience,you have to work on improving the mobile experience of these users. Since they often look for something easy to navigate and short loading speed,you have to make sure that your site is all agreeable to these conditions.
It Can Help Increase Profit
A website which follows the mobile first design is likely to perform better as compared to those that aren’t. Traffic-wise mobile responsive sites provide more revenue to businesses. There are studies showing how a 30% to 50% increase on visitors. Of the 10 % to 15% of that number converts into sales. This only shows the impact of these devices to consumers who have buying intention.
In most digital strategy training in Hong Kong,they’ve also incorporated mobile SEO as part of the program. Since it is becoming an important aspect of the industry,they’ve started merging this branch to the lessons they’re offering online.
Gets You on Top of the Ranking
As with Google’s mobile first update,it only proves the power of mobile on search engine results. This is not the first update they’ve launched related to mobile,but it is the most convincing of them all. With a highly responsive website,it’ll give you a better edge on the competition. This is because Google seems to favor sites that have fully optimized mobile sites. If you opt to not follow that standard,you might receive manual actions in return. These penalties may include not allowing your site to appear on any pages of SERPs. If that isn’t enough convince you to go mobile,you’ll have to expect for the worst.
Promotes Growth & Brand Recognition
Following the mobile first standard can boost up your brand’s identity in so many levels. Aside from increase on awareness,it may foster loyalty among existing customers. Since you’ve managed to please these people,they are likely to go back again whenever they require your services or goods. Because of this,you can almost ensure the steady flow of profit coming it. If the site continues to perform,you can expect greater opportunities to expand and grow even further. In other words,you can undoubtedly connect it to the future and success of your company.
With mobile users continuously dominating the online searches,it only makes sense to have your business adapt to this change. One good way to do that is to optimize your site for the sake of these audiences. It might be intimidating to do so,but with the right team and people to work with,all your efforts will pay off. So be sure you start sorting through your mobile SEO to cope up with the highly evolving market of digital marketing.
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